Alton, Hampshire. October 12, 2015. Headway Marketing Ltd has been created
Paul Cranston, who has recently developed and implemented the Marketing Strategy at Feefo Holdings Ltd and, before that, at iPresent Ltd, has created the Headway Marketing agency in response to the need for smaller businesses to capitalise on the marketing expertise and initiatives that are launching other organisations on to the global stage.
Feefo has recently found acclaim through its year-on-year growth achieved through expansion into key demographic regions and through the development of its market proposition. iPresent has continued to develop having co-located to Silicon Valley from its Hampshire roots. In both companies, Cranston was key to defining the marketing channels that drove success for the B2B Software As A Service businesses.
“Both companies have offered exciting challenges” Marketing Services Director Paul Cranston said. “iPresent was, from the ground up, a new concept. Getting it in front of global brands like Du Pont, Evian and NCR were, I consider, great personal successes. Joining Feefo as their first Marketing Employee, I was invited to create marketing; this resulted in team being employed, digital marketing become a mainline approach to acquiring new business and the creation of other initiatives to generate attention. Feefo was sat on millions of data nuggets; I looked at introducing this data in engaging ways – industry insights and consumer satisfaction reports created and, my proudest achievement, The Trusted Merchant Accreditation.”
Both companies now benefit from sustainable and broad-reaching approaches to marketing that are based on the understanding of who the customer is, what they want and how the business is able to satisfy that requirement. It is knowledge and application of effective marketing strategies to achieve growth that Headway Marketing seeks to provide.
For more information contact:
Paul Cranston, Headway Marketing Ltd.
