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Marketing benchmark report
Know where your marketing stands, so you can move forward
Every business does marketing, whether it thinks so or not: your website, your brochure, even your sales team’s emails. The Benchmark Report is an independent review of what’s working, what isn’t, and where your next customers will come from.
At a glance
Why a benchmark
One question: how can I grow my business?
Marketing touches every point where a customer meets your business. The Benchmark Report looks across all of them to answer the questions that matter.
Where do your customers come from?
What makes a good customer?
Which marketing is actually working?
Where are more profitable customers likely to come from?
Knowing who your customers are and how they find you is the foundation of an effective marketing strategy. The report gives you that baseline, with clear recommendations for the way forward.
What it explores
Six areas, one clear picture
Business objectives
Where you want the business to go, and what marketing needs to deliver to get there.
Customer data
What your CRM and sales records reveal about your best customers.
Website performance
Traffic, behaviour and conversion: what visitors do, and where they drop off.
Search visibility
How you rank for the searches that matter, and the technical health of your site.
Competitors
How you compare with the businesses your customers are also considering.
KPIs
The few numbers that will show whether your marketing is working.
What you get
Your current strengths
What’s working, so you can do more of it.
Opportunities for development
Where growth is being held back, in order of impact.
Clear recommendations
Practical next steps, with quick wins first.
A walk-through meeting
We go through the findings together and agree what happens next.
How it works
Growth call
We talk about your goals and agree what the benchmark should focus on.
Access and analysis
You share read-only access to your analytics, CRM and Search Console. I do the digging.
Report and walk-through
You get the report and recommendations, and we go through them together.
Make headway
Act on it yourself, or have me help deliver it.
Results
The foundation for real growth
Events company
The report revealed what was limiting growth, and pointed to solutions that fuelled new sales.
Southampton-based retailer
The report showed what elements on the website stopped customers from finding its products.
What happens next is up to you. Clients often ask me to help deliver the recommendations, from new CRM systems and websites to content plans and email campaigns. I have and continue to support and develop in-house teams.
Questions about the benchmark
After discussions and agreements, an honest understanding of your business objectives, read-only access to your analytics, CRM and Search Console, and around an hour of your time for the walk-through.
That’s common. I’ll set up the basics as part of the work and use other tools to fill the gaps.
No. The recommendations are yours to act on however you choose. Some companies have relationships with existing providers; my contribution helps them develop new opportunities.
Automated reports list issues from a particular viewpoint. A headway marketing benchmark report looks at your whole business and explains which issues matter for YOUR growth goals, and what to do about them.
Other ways to work together
Start with a conversation
Book a free 30-minute call and we’ll see if a benchmark is the right first step.