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Marketing mentoring
Build a marketing team that can stand on its own
Give your team the skills, confidence and accountability to meet today’s marketing challenges, guided by a senior marketer, at a fraction of the cost of hiring one.
At a glance
Why mentoring
Senior experience, without the senior salary
Business degrees give a useful grounding, but nothing beats learning in a real, high-pressure environment. Mentoring lets your team upskill on the job and build confidence in practical marketing.
Small businesses often can’t afford a full-time, highly experienced marketer, yet that experience is exactly what’s needed when facing growth. Mentoring gives you the best of both: the lower cost of a marketing employee, and the expertise of a specialist on a pay-as-you-go basis.
The benefits
Better for your team, better for your business
What your team gets
Applicable, practical skills
Knowledge and insights
Accountability
Improved performance
Greater job satisfaction
What your business gets
Better staff retention
More capable staff
A lower cost of upskilling
My approach
Hands-on first, then stepping back
I’m Paul Cranston, MBA. Alongside my marketing career, I’ve spent decades working with young people: helping them learn to sail, light a fire, or jump off a cliff into the sea (never at the same time). It’s taught me that people can take on far more than they’re often given credit for, when someone believes in them.
My mentoring starts hands-on and moves towards empowerment. Your team gains useful skills and knowledge, then the opportunity to stand on their own.
Results
Mentoring that changes what a team can do
Southampton company
Mentoring has equipped the team to write content focused on SEO improvement and customer engagement.
Business service provider
A new recruit gained the skills to develop and run campaigns, helping to bring in new sales.
Mentoring has always been central to how I build and manage teams. Every programme is shaped around your team and your goals.
How it works
Capabilities discussion
We talk about your team’s current skills and your business objectives.
Shape the programme
Together we agree what the programme covers, how often we meet and how long it runs.
Hands-on support
I work alongside your team on real marketing tasks.
Stand on their own
Support steps back as skills and confidence grow.
Questions about mentoring
In-house marketers at any stage, business owners who handle their own marketing, and new recruits who need to get up to speed quickly.
In person, online or a mix.
It depends on your goals. We agree how we start and what the identifiers are for the process to step back, and monitor as we go.
The price depends on what your team needs. I’ll give you a clear price once we’ve agreed the shape of the programme.
Other ways to work together
Start with a conversation
Book a free 30-minute call about your team and what they need.