AI in marketing · 4 min read
How does AI Support Marketing?
How does AI support marketing? This is a question that I have and continue to grapple with. Used well, AI is already transforming Marketing. Used badly, it risks…
Insights
Marketing thinking for growing businesses
Practical ideas on strategy, content and websites, drawn from the work I do with Hampshire businesses.
Featured · AI in marketing · 5 min read
How can marketing start using AI?
Embracing AI for marketing doesn't need to be expensive, or overly complex. Here are 5 ways to embrace new capabilities, particularly in SMEs.
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Blog · 4 min read
Effective Content Starts With A Strategy
4 minute read I see a lot of ineffective, misguided marketing content. Could it be better to say nothing than something that offers little…
3 min read
Strategic Tools – Root Cause Analysis
Insights / [Topic] [Topic] · 4 min read Strategic Tools - Root Cause Analysis By understanding what bits of the marketing haven't worked in…
3 min read
Brand Values Verses Brand Experience
Insights / [Topic] [Topic] · [X] min read Brand Values Versus Brand Experience Where there is a disconnect between what the brand says and what the…
Digital Marketing · 6 min read
Wasted Advertising Spend – but where?
Insights / [Topic] [Topic] · [X] min read Wasted advertising spend, but where?! [Optional standfirst: one sentence that tells the reader what they'll learn.…
Customer Success · 4 min read
Making Corporate Videos Great Again
My first full time employment was making corporate videos, before moving to a TV network five years later. I then chose to leave the…
Digital Marketing · 7 min read
Making WordPress Websites Great
In the last few years I have grown in my respect for WordPress websites. For small, growing and, sometimes surprisingly, large businesses, it is…
Customer Success · 5 min read
Marketing And The Need To Be Change Managers
I think that newly appointed Marketing Managers and Directors need to consider their role as much as Change Managers as Marketeers. This is my…
Customer Success · 3 min read
Customer Testimonials in B2B Marketing
My B2B marketing mantra has been for a while "Know Your Customer". It still holds that position. Customer testimonials are a great means to…
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