Customer Success · 4 min read
3 Simple Tasks to Improve Email Effectiveness
It is commonly understood that the primary battle with email marketing is getting the recipient to open it! But, once that is overcome, it…
Insights
Marketing thinking for growing businesses
Practical ideas on strategy, content and websites, drawn from the work I do with Hampshire businesses.
Articles
Marketing Communications · 2 min read
Person first marketing strategy
Creating a Marketing Strategy is easy, creating an effective marketing strategy is a challenge. This is because marketing is different. It has exploded. Looking at the state…
Customer Success · 2 min read
Basics of Marketing Communications Part 2
Know Your Audience / Know Your Customer I was challenged by the need to have principles for Marketing when studying for a Masters degree.…
Customer Success · 2 min read
Mixing Messages – Putting Your Audience First
Certain environments are notorious for being challenging, I'd argue none more so than the Police! I was drafted in to manage the communications for…
Marketing Communications · 2 min read
Basics of Marketing Communications Part 1
Message, Audience, Medium There are three components of a communication: Message Audience Medium is what you say – for example, “Our product does…
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