Customer Success · 4 min read
Making Corporate Videos Great Again
My first full time employment was making corporate videos, before moving to a TV network five years later. I then chose to leave the…
Insights
Marketing thinking for growing businesses
Practical ideas on strategy, content and websites, drawn from the work I do with Hampshire businesses.
Articles
Customer Success · 5 min read
Marketing And The Need To Be Change Managers
I think that newly appointed Marketing Managers and Directors need to consider their role as much as Change Managers as Marketeers. This is my…
Customer Success · 3 min read
Customer Testimonials in B2B Marketing
My B2B marketing mantra has been for a while "Know Your Customer". It still holds that position. Customer testimonials are a great means to…
Customer Success · 4 min read
3 Simple Tasks to Improve Email Effectiveness
It is commonly understood that the primary battle with email marketing is getting the recipient to open it! But, once that is overcome, it…
Customer Success · 3 min read
BOND Events Brand Development
A growth strategy can address everything from the product and price, to the company and its audience. Sometimes, this means considering brand development. BOND Events is…
Customer Success · 2 min read
Not a Marketing Video but a Sizzle Reel
It's been quite a few years since being hands-on with producing a marketing video. It was a delight for Headway's Paul Cranston to get creative…
Customer Success · 3 min read
Should You ‘Hack’ Marketing?
I enjoy reading articles that give inspiration! As a consultant I want to know about new marketing tools and techniques that really work. I…
Customer Success · 2 min read
Basics of Marketing Communications Part 2
Know Your Audience / Know Your Customer I was challenged by the need to have principles for Marketing when studying for a Masters degree.…
Customer Success · 2 min read
Mixing Messages – Putting Your Audience First
Certain environments are notorious for being challenging, I'd argue none more so than the Police! I was drafted in to manage the communications for…
Rather talk it through?
Book a free 30-minute call about your growth plans.