AI in marketing · 5 min read
How can marketing start using AI?
Embracing AI for marketing doesn't need to be expensive, or overly complex. Here are 5 ways to embrace new capabilities, particularly in SMEs.
Insights
Marketing thinking for growing businesses
Practical ideas on strategy, content and websites, drawn from the work I do with Hampshire businesses.
Articles
Blog · 4 min read
Effective Content Starts With A Strategy
4 minute read I see a lot of ineffective, misguided marketing content. Could it be better to say nothing than something that offers little…
Digital Marketing · 6 min read
Wasted Advertising Spend – but where?
Insights / [Topic] [Topic] · [X] min read Wasted advertising spend, but where?! [Optional standfirst: one sentence that tells the reader what they'll learn.…
Digital Marketing · 7 min read
Making WordPress Websites Great
In the last few years I have grown in my respect for WordPress websites. For small, growing and, sometimes surprisingly, large businesses, it is…
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