Sailing · 3 min read
Why “Headway Marketing”?
Headway Marketing is, for me at least, an obvious choice for the name of my Marketing Consultancy business. Here is why I chose the…
Insights
Marketing thinking for growing businesses
Practical ideas on strategy, content and websites, drawn from the work I do with Hampshire businesses.
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Marketing Strategy · 5 min read
When should you use a Marketing Consultant?
There was an engaging discussion on LinkedIn that posed the question: "Do you think the first point of action for an SME should be…
Marketing Strategy · 7 min read
How do you improve Search Engine Marketing effectiveness?
Headway Marketing sometimes works with small businesses that, sometimes, are still young in their understanding of digital marketing. This feature is written in response to…
Marketing Strategy · 3 min read
Disconnect between Sales and Marketing
The business publication B2B Marketing has published insights from a survey that states "Sales rejects 80% of marketing-qualified leads". It also reveals that 60%…
Marketing Strategy · 3 min read
Customer-Centric Marketing
Headway Marketing implements a 'Customer-Centric' approach to the marketing it undertakes on behalf of its clients. But what does 'Customer-Centric Marketing' mean? If you…
Customer Success · 2 min read
Basics of Marketing Communications Part 2
Know Your Audience / Know Your Customer I was challenged by the need to have principles for Marketing when studying for a Masters degree.…
Marketing Strategy · 3 min read
B2B Marketing: Omni-Channel Marketing Challenge
This week B2B Marketing reported that CMOs (Chief Marketing Officers) cited a lack of investment and resources as the biggest challenge to implementing an omni-channel marketing…
Customer Success · 2 min read
Mixing Messages – Putting Your Audience First
Certain environments are notorious for being challenging, I'd argue none more so than the Police! I was drafted in to manage the communications for…
Marketing Communications · 2 min read
Basics of Marketing Communications Part 1
Message, Audience, Medium There are three components of a communication: Message Audience Medium is what you say – for example, “Our product does…
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