Customer Success · 3 min read
Customer Testimonials in B2B Marketing
My B2B marketing mantra has been for a while "Know Your Customer". It still holds that position. Customer testimonials are a great means to…
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Marketing thinking for growing businesses
Practical ideas on strategy, content and websites, drawn from the work I do with Hampshire businesses.
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Customer Success · 4 min read
3 Simple Tasks to Improve Email Effectiveness
It is commonly understood that the primary battle with email marketing is getting the recipient to open it! But, once that is overcome, it…
Marketing Strategy · 5 min read
Good CRM Means Good Business
In a LinkedIn post that received a surprising amount of engagement, I made the statement "Get your CRM right, get your business right". This…
Marketing Communications · 2 min read
Person first marketing strategy
Creating a Marketing Strategy is easy, creating an effective marketing strategy is a challenge. This is because marketing is different. It has exploded. Looking at the state…
Customer Success · 3 min read
BOND Events Brand Development
A growth strategy can address everything from the product and price, to the company and its audience. Sometimes, this means considering brand development. BOND Events is…
Customer Success · 2 min read
Not a Marketing Video but a Sizzle Reel
It's been quite a few years since being hands-on with producing a marketing video. It was a delight for Headway's Paul Cranston to get creative…
Customer Success · 3 min read
Should You ‘Hack’ Marketing?
I enjoy reading articles that give inspiration! As a consultant I want to know about new marketing tools and techniques that really work. I…
Marketing Strategy · 4 min read
Money And The Metaphorical Sofa – 3 Essential CRM Reports
I have found coins down the back of the sofa. Sometimes, even, the exercise returned enough value to compensate for the need to wash…
Marketing Strategy · 4 min read
Is Your CRM The Artery to Your Business?
I remember really eloquently explaining why Web Analytics were the most important part of my marketing role during a LinkedIn discussion. A poster had…
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