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Content creation
Content that brings in enquiries, not just traffic
Website pages, articles, case studies and emails, written by a senior marketer, aligned to your strategy and optimised for search. You get what you need, when you need it.
At a glance
Is this right for you?
Your website content is out of date, or no longer reflects what you do.
You know you should publish regularly, but it never makes it to the top of the list.
Your content gets visitors, but not the kind who become customers.
You’ve tried generic and even AI content and it doesn’t sound like your business.
What I write
Content for every stage of the customer journey
Website pages
Home, service and landing pages that explain what you do clearly and lead visitors to get in touch.
Articles and insights
Useful, search-friendly articles that answer your customers’ questions and build trust.
Case studies
Stories of your results that give prospects the confidence to choose you.
Emails and campaigns
Newsletters, nurture emails and campaign copy that keep you front of mind.
What you get
Content written for your customers
Clear, specific and focused on what they need to hear to take the next step.
SEO built in
Keyword research, page structure, meta titles and descriptions, and internal links.
Your voice
I learn how you talk about your business, so the content sounds like you.
Ready to publish
Formatted and ready to go, or uploaded straight to your WordPress site.
How it works
Growth call
We talk about your goals, your customers and what content would make the biggest difference.
Brief and research
I research the topic, your competitors and what people are searching for.
Write and refine
I write the content, you review it, and I refine it until it’s right.
Publish and measure
The content goes live and we track how it performs against your goals.
Result
Our readers value the insights in the articles you have provided. They rank well with our SEO, too.
Director, Niche Consultancy
Consultancy
Increased engagement (time on page / pages per visit)
Questions about content creation
Yes. I start by learning how you talk about your business and your customers, and every piece is reviewed by you before it goes live.
Yes. I can refresh and improve existing pages and articles as well as write new ones.
If we’ve run a benchmark or SEO audit, every piece targets a specific goal from it. If not, we agree priorities on our first call.
[X] working days for a typical article. I’ll confirm timings for your project on our call.
Other ways to work together
Marketing benchmark
A deep-dive into where your marketing stands, with an action plan.
Start with a conversation
Book a free 30-minute call about the content your business needs.