Search is not dead but evolving! Understanding where your Search Engine Optimisation is at is critical to website success.
The challenge of better connecting with your target customers sits at the heart of Headway Marketing’s services. Search Engine Optimisation is a constantly moving beast that requires deep insight, time and the application of knowledge to get right.
With Search Engine Optimisation, SEO, what businesses say about themselves is critical to achieving sustainable traffic.
Align this with what customers are looking for and you have an opportunity to attract them.
The final factor is how Search Engines view and position your website. This is more of a challenge and is constantly evolving.
The solution is a multi-faceted approach that relies on many components of an effective marketing strategy including a keyword strategy, a good, well-structured website, a content plan and clearly defined propositions.
An SEO Audit will:
Price from £190
One client gave away recipes in their blog as a means to attract attention to their leisure offering, however, a search engine misunderstood the purpose of the blog and presented it in response to target audiences that were not at all what the client wanted. This was bringing poor quality traffic and a low engagement rate – markers that count towards ranking. The SEO audit found ways to devalue less-appropriate content in favour of good and useful content, not only reducing the poor quality traffic but improving the reach.
Another client was generating many, many monthly views, but they were unable to understand why the sales had declined. The SEO Audit identified that views were from a location not supported by the business; new ways to retarget the site to a more local audience have delivered a significant turn-around.
To understand what an SEO Audit may do for you, please get in touch.
If you are in need of refreshed marketing content, a lift in your SEO or are stuck with a website that needs something but you just don’t know what, Headway Marketing can help. Send a message and I’ll get back to you as soon as I can.
Headway Marketing Ltd
Headway Marketing provides a complete website management service: website analysis, content marketing strategies and content creation services that help you better connect with your customer.
Located: Hamble, Southampton
RegisteredAddress: 14-40 Victoria Road, Aldershot, England, GU11 1TQ
(C) Headway Marketing Ltd, 2026