This example is of how Headway Marketing has helped a local retailer use SEO to grow sales.
The business owner viewed the website as an expensive overhead that had to be there because everyone needs a website. New management took a chance to explore the opportunities and do something about the lack of sales from the store.
However, without the budget to buy-in high-cost agencies to set the system up, the retailer self-managed the e-commerce store. Eventually the retailer accepted that help was needed and came to Headway Marketing.
Without Google Analytics or Search Console, the retailer knew very little about the site. So, tracking was added.
Because the retailer needed quick movement, the data was collected for only 3 weeks before there was enough insight to begin the journey to improved SEO. Analysis revealed a common challenge that pointed to some very quick wins.
As the retailer still had a limited budget, Headway Marketing was able to provide a framework of guidance that the retailer was then able to follow to in order to improve their SEO.
The framework included language to help differentiate them from their competitors and simple techniques for improving SEO.
After a few hours working on the e-commerce store here and there, the results began to show. Using just a few effective SEO tactics in the structure of their store and in their page content, the retailer saw an increase in relevant traffic.
Soon the online purchases began and continue well; this retailer has cost-effectively used SEO to grow sales.
If you are in need of refreshed marketing content, a lift in your SEO or are stuck with a website that needs something but you just don’t know what, Headway Marketing can help. Send a message and I’ll get back to you as soon as I can.
Headway Marketing Ltd
Headway Marketing provides a complete website management service: website analysis, content marketing strategies and content creation services that help you better connect with your customer.
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